That's not the alternative. The alternative is the death of most sites other than walled gardens like Meta and Amazon that own their own advertising end-to-end. Do you want the internet to be even more Meta controlled?
after that ads powered it all
You must be browsing too many social media and news sites.I don't think a 1% rate of no ads is selling your point.
Even most of the smaller sites have Google ads on them in massive quantities.