Craft? I’ll take craft any day.

The downward slide of most great tech companies starts with managers finally losing patience with the engineers. Check out Boeing as a recent example. It’s not about art or craft, it’s about treating people as more than widget producers.

Presumably your job is to get results. If catering to someone in some way is able to achieve that then it's a perfectly legitimate approach to consider.

Sure but that assumes the company itself has sufficient attraction that can overpower the lack of job satisfaction. Maybe you pay more. Maybe your brand is more attractive thanks to PR. Maybe you offer more perks. Maybe the product itself is more appealing. Maybe it's something else. You have to have some other advantage to retain people who aren't satisfied in their jobs.