That's where it's headed, though. As vendors attempt to insert themselves between the phone and user in every way possible. It makes sense - they have a business and they want to make money off the user, but that doesn't mean it's not going to be bad for the user.

With choice comes the responsibility to actually understand what you're choosing, but I'm pretty sure most users don't bother. For now, they'll just have to listen to the FUD from browser vendors - eventually it will be for every aspect of the OS.