Just Let Me Do My Job

basecamp.com

15 points·madmax108··6 comments

37 Signals is confusing... This is cool marketing, the play on the word slack is clever but I thought they were going to focus on moving away from a SaaS business model and this seems to (imho) focus on growing their flagship product which is still a SaaS app.

https://once.com/ for context on what 37 Signals view of the future of software was (is?) 11 months ago.

I guess it's cool? Having used Basecamp and many alternatives, I'm unclear how they think they solve this problem. The ad copy and commercial don't explain it.

This feels more an ad for a campaign than for Basecamp, and the kind of piece a marketing person does before hunting for a new job. Instead of telling me that AdAge mentioned you 18 months ago, it'd be interesting to know what percentage of new subscriptions (if any) can be attributed to this campaign.

Oh, you and I 100% agree this is JUST marketing..

Cool marketing, but when will Basecamp actually become better than the competitors in the space? It hasn’t been relevant for years.

I like the marketing esthetic.

Huh. To me, the marketing seems out-of-touch.

Yes, we all have a lot of meetings and emails. But I fail to see how a project management tool addresses any of that.

Worse still, I don't get how this project management tool is any different to the many other project management tools out there (and how it is any less of a time suck).

Plus the sweepstakes "Send Your Boss to Hell" seems... random? Many of us aren't free to to our jobs, but a manager isn't (necessarily) the problem - often it's organizational structure. In any case, I wouldn't want a direct report to find out I'd won something with this name.

Perhaps it's just me, but I don't get it.

Reply on news.ycombinator.com