Companies do this all the time though. The trade off is, of course, that you get more support from customers the other side.
> But the guy's principles is "big business is right"... I'm not sure what he wants to achieve.
This is not an accurate representation. For example, the Twitter acquisition followed a period of Twitter (and most other social media) banning a lot of conservative accounts for publishing truthful reporting (New York Post) or actual satire with the disfavored political leaning (Babylon Bee), at which point Musk did a Twitter poll asking the entire site if Twitter adheres to the principle of free speech:
https://x.com/elonmusk/status/1507259709224632344
70% said it didn't, so he bought it.
This upset a lot of people (not least the people who liked the preexisting system that tended to ban their political opponents) and they've been characterizing everything he does in a negative light since. So then you'll get a lot of stories about a left-leaning account being suspended with the implication that he's just doing it the other way now, with no investigation into whether the suspension was deserved, or just characterizing the unavoidable false positives and false negatives in moderation as a willful bias etc.
That isn't to say he's a saint, but the impression you'd get from reading a lot of this coverage is that he's the devil.