the problem goes even deeper, execs chase short term profits and stock ticker bumps, that's the root cause in my opinion. You shouldn't prioritize security over the main business and profit, that was not my suggestion, but you should prioritize long term profits and reputation (ability to make even more profits in the long term), which is where security comes into play.

In other words, security is necessary for business. Just like how you would want your offices secured from burglars -- because otherwise you can't do business well -- you should want your digital assets secured from hackers, except unlike physical security, it isn't just local malicious actors and competitors after your business but intellectual property thieves, hacktivists, financially motivated cybergangs and more (not just nation state actors).

Failure to give proper priority and funding to cybersecurity, is failure to ensure conditions that make the company profitable and viable in the long term.