http://www.belkin.com/wemo/ ($50 switch, $100 for switch + motion sensor)
If I was looking to dip my toe into some home automation toys, I would rather pick up a Nest($250) and one of the iOS/Android powered home locks (~$300) than the equivalent # of WeMos(at $50/per)... but that's just me. To get real value out of a WeMo system, I figure you need at least 10 spread around your house.
If the WeMo's were $20-25/ apiece and they had a wall switch version, I think Belkin & IFTTT would be a game changer in the home automation space.