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Maybe people's expectations of Microsoft are just so low that no one actually thought they'd try to compete.

This is the first time they've really done anything squarely in the personal computing hardware space. They've had peripheral devices, and the Xbox, but this is quite a bold new step for them. The thing is, they've not done it before. I'd expect them to make at least a few mistakes.

It's not clear if they are actually intending to make this - or if like Google's Nexus phone it's really only meant as a development standard.

Back in the 386/486 days Intel used to make PCs which you bought to test your code on - but it didn't mean intel were getting into the Walmart space.

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