It's not the size. They have (had?) one well known product but the fanbois expect everyone to know how the company is called, what US state it's registered in and the CEOs shoe size...
> I currently work at System76, and we're kind of the same way; anyone following the /r/Linux subreddit or reading OMG! Ubuntu for more than a month probably knows of us
Funny, in this case I know of your company name but have no idea if your products have names and what they are.