My personal qualm with McDonald's lies in its nutritional and health values. Surprisingly, they have adapted their products to suit popular opinion (salads, low-fat items, etc...). I think McDonald's won't go anywhere even if humanity IS faced with a food crisis, since it's easy to make and cheap.

I totally agree about advertising exposing a human's weakness.

Regarding BMW, I know someone who purchased a BMW just to go to auto club meets and meet new people. So far, he says the car has landed him opportunities he would have missed by not driving the car and surprisingly, it has impressed some ladies. I'm not one to comment on the quality of his new 'contacts' but it is what it is.