I feel like this piece itself plays to an Engineering audience (“ooh you’re soooo rational not like those others”). A bunch of this stuff is directionally true, but I’ll add that engineers often fall prey to “bullshit baffles brains” in marketing, so you can, say, emphasize individual performance metrics which in aggregate don’t make much difference but the Engineer will use to compare against competitors.

Also, making things sound complex (“I’m telling you this because you’re the only one smart enough to understand”) is a great approach. Your marketing material should look technical to support this.