A fool think’s himself to be wise, but a wise man knows himself to be a fool.
It’s dangerous to assume that you are above being advertised to, and naive to think that you are immune it
It’s dangerous to assume that you are above being advertised to, and naive to think that you are immune it
It's a lot like those silly word games in the early 2000s where saying anything other than "I'm secretly gay" was simply taken as further proof of latent homosexuality.
The older I get, the less I believe the old wives' tales.
"A subsequent review of the research concluded that exposure leads to ambivalence because it brings about a large number of associations, which tend to be both favorable and unfavorable."
This would make sense, since it's the unfamiliarity itself that elicits a negative response. Once that unfamiliarity is gone, you'd react normally (positive or negative). We're all familiar with Facebook, Google, Ford, Tide, dogs, hamsters, veal, brussels sprouts... But that doesn't mean that we necessarily have a positive view of them.
So the "Mere Exposure Effect" remains unproven for positive response in an advertising context.