Apple Gets Concept Renderer to Take Down Concept Art for Being 'Too Realistic'
techdirt.com
techdirt.com
That sounds like behaviour which should be encouraged.
By which I mean, don't come in guns-blazing because someone does something which comes close to infringing on your copyright/trade-mark and try to shut-them-down. Have an appreciation of the subtleties and try to agree a good solution for everyone.
In other words, theres a very specific part of what they are doing that the lawyers want them to stop, but they dont want to make it public, and they dont want to make a scene by asking them to stop posting everything.