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It is not clear from your comment why always doing it would not be clickbait-like. I am sure even the majority of Americans would assume that when the letters “UK” are used in isolation, it would mean the country and not a state university.

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Title should have been edited for posting here because the namespace scope is global. E.g. the local paper here has headlines like "MSU reserchers get grant" and everyone knows they're referring to Montana State University. But there's other MSUs, just two states away, so the same article carried by Reuters would need the headline changed.

See you say MSU and I assumed it was Mississippi State. So anything more than hyper local sources should probably spell it out completely.

I meant they are not trying to trick people into clicking the link by using the term “UK” because it’s obvious from the context what they mean, since they consistently use the term.

I agree that it’s a bad headline for HN where you don’t know the context, but that doesn’t mean they chose the headline with ill intent.

It’s not ill intent to have your article seen by as many people as possible. I find it hard to believe they have never considered there is an added benefit to publishing, on a world wide medium, the term UK.

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