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(And yes, for folks who don't want to show their email address in the URL due to spam worries, they can replace their email address with a unique username.)

I would make this the default. Exposing addresses like that is begging for your users to be spearfished.

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Thanks. Creating a username requires people to signup. Signing up = friction. And makes fewer people promote you.

Allowing people to refer any URL without signing up, simply by adding their email id at the end of the URL seems to be working better in increasing web traffic.

Its a trade off. But its a decision taken because the pay off is worth it (till now. If a lot of users say otherwise, then will switch it).

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