> - An average plant can only reduce up to 20% of CO₂, but our technology captures 95% as air flows through.

So I can pay $15/month, or I can buy five plants once and be more efficient?

> - By using 3-4 of our products annually, we can help you capture and permanently sequester 11 kg of CO₂. While this might seem small per person, if every Vancouverite participated, it would total 28,600 tonnes of CO₂ – equivalent to filling 6,200 Olympic-sized swimming pools. This is CO₂ that traditional actions, like biking or tree planting, wouldn’t address.

That's a lot of swimming pools, but what actual impact would it have on the world? I may capture 11kg over the course of a year, but how much is emitted during the drive to deliver this thing to me and pick it up? I see that they claim it's net negative (how?).

> Regeneration requires no energy.

How?

And all of this aside, this is yet another "don't use plastic straws"/"you're personally to blame" solution that doesn't actually address the problem of emitting the stuff on industrial scales in the first place!