Personally I had a web site through the late 90's, into the early 2000's, followed by a blog for about 5 years. Eventually I shut down the blog as I got tired of it, and now I've gone back to a set of static web pages; the old classic style. Not because I'm nostalgic for it, but because it's actually a good, personal, relatable format.
When people see my home page, they see a nice set of information relevant to me, what I do, and what interests me. With all the disjoint services now available on the web, my home page serves as a hub to link them together.
I don't see anything altogether interesting about this fact, it just works. Maybe I didn't understand the article very well. But then, that's understandable.
"Those who write clearly have readers, those who write obscurely have commentators."
- Albert Camus