After traveling through the middle east: Google is far from present here, it’s Yandex territory. And I bet Asian countries can be conquered by Chinese companies the same way.
It's almost more useless than Yahoo was after Google came along, which is crazy.
ASEAN and India however rely on google heavily. Googles ad based subsidies for their other products mean that less well of consumers can have access to technology as well. I worry that the freebies will be very hard for many people to ween of.