Ask HN: Research on Effectiveness of FOMO Marketing?
I'm currently reading "Unscripted - The Great Rat Race Escape" by MJ Demarco (recommended), and there he presents the "SCAIDA" marketing strategy (Self-centered, Attention, Interest, Desire, Action) to sell your product. The Action part stands for a call to close the sale.
The author claims that the most effective way to do this nowadays is through a scarcity statement (utilizing "Fear Of Missing Out"): "Limited time only!", "Offer expires in two days!" etc.
However I'm a bit sceptical on the effectiveness of such strategy, based on my own subjective experience: whenever I see such statement ("Offer expires in X!") I always think "Yeah right, what offer does not expire in 3 days?" -- because this is used everywhere and I think people are aware that it's just a marketing tactic.
So I wonder if you're aware of actual scientific research into the effectiveness of this strategy -- or maybe you have some anecdotal data, preferably based on A/B testing of a real product that you were selling?
Thanks!