I can't tell if it's misused or I'm missing something.
It comes from a recent trend in software development called Agile where new features are added in short cycles e.g. week called an iteration.
"Getting free data via LinkedIn's API" != "Working with LinkedIn"
Synecdoche is a part of English (San Francisco being the most notable part of Silicon Valley). It may upset the overly pedantic, but...oh well?
I am talking about the credibility of the author. The line referenced in the article is written by the author. They are not words attributed to others in a quote. If it's not in a quote, the author takes on the responsibility with respect to the correctness of the fact. If the author can't verify this simple fact, I don't know if I can trust the article with all the one-sided claims presented.