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1% is a lot.. gross margin for the big bulk fishing operations is around 10% so you are asking them to give up 10% of their profits

To put 1% in more context, the biggest companies like P&G, Verizon, Progressive Insurance etc will never spend more that 3% of revenue MAXIMUM on their total marketing budget..and that is money that they directly measure ROI from.

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What if they raised prices by 1% to compensate? We just had double digit price increases for a lot of things so 1% seems pretty easy.

What if someone raised your rent by $35 a month?

When I rented they did it all the time.

On the pricing scale of rent, typically thousands of dollars per month, $35 is relatively inconsequential in most cases.

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