You know when you go to a restaurant and the menu is like 3 different cuisines, it's 12 pages, and each page has 20+ items?
The Intelligence section of the presentation felt a bit like that.
Generally, I was surprised how lightly Intelligence featured into the keynote: it wasn't a standalone talking point, nothing on the Apple site talks to it directly. It's conspicuous, given that they've dedicated hardware real estate to it ... and the hype cycle.