Hmm, you clearly know what you’re talking about and this contradicts the available info, so thanks for sharing! I’m a little confused though. To bring it back to simple terms: you’re saying that the project was simply to start bidding more on ad space…? How exactly does that help (/“bailout”) their customers, and why would that be its own project? “Determining how much to bid for ad space” is already the job of half of Bayview campus, so I’m confused by this benign explanation.

At the very least it sounds like they were using their position as auctioneer to fine-tune their bidding strategies, which seems like a textbook example of monopolistic behavior. But even that would be a step up from what I/the article above accuse them of.