The thing that people consistently miss with these types of conversations is that any increase in the sophistication of the tech that exists to measure the world gives a relative benefit to corporations over individuals.

This is because those organizations almost always have more resources to dedicate towards making effective use of that information than do individuals.

Very often you as an individual are up against a team of PhDs and engineers whose job it is to enable the corporation to beat you, and the more data they have, the more likely they are to win.

In this respect, there is basically no tech that does not benefit corporations more strongly than it benefits individuals. This is one of the reasons that regulation is important.