My guess is that the site is generally mediocre enough that it would be hard to get more people to open their wallets except for select listing types.
If they charged to view the listings for example, I'd wager that very few people would bother and they'd lose their network effect.
My guess is that they're getting about as much money as they can without offending too many people as preservation of their user network is highest priority, as it is what allows them to keep charging money for the few things they charge for currently.
Just by putting un-offsensive elements such as a single Adsense box on each site they should be able to generate serious additional revenue without experiencing that much of critique. With that kind of traffic and legitimate profile, the un-intrusive revenue options are endless. Just additional fees for highlighted listings, dynamic pricing for a slower decay of a posting, etc. But the beauty of Craigslist is its absolute no-frills approach and consistency over years and years. Reminds me a bit on the success of Drudge. Similarly weathering all storms by concentrating on content and simplicity to the extreme.
I was naively thinking of charging users more money to increase revenue, and while you've pointed out a few very viable ways that they could easily get more wallets open, the real gold mine is likely ad revenue that nobody would bat an eye at.
The targeting/CPM would likely be fairly low, but by sheer volume alone, they'd rake it in I suspect.
Thanks for the insight.
It's true that if they do something highly awful, then that might create enough demand for a competitor to take over. But it would have to be a high degree of awfulness to overcome their existing momentum. There are many shades of not-quite-awful, where those companies can make decisions with market impunity.
So considering that we're kinda stuck with those guys, I think the question becomes, why shouldn't we complain if they are doing something that we don't like? Doesn't matter who owes who what. It's our world, we should try to improve it.
I think perfect market choice is a funny idea. Why would anyone assume the market would function on such a limited plane of understanding, that all you had to do was poll people, you could trust their verbal response, and decide that's what the market should do?
People very often do things in contrast with what they say, even what they believe consciously. There is so much more at play than what people would "vote" for in the sense of a "perfect market choice".
my 2c
For example, It's probably fair to say that Monsanto is not a constructive part of the marketplace and community, but they sure do have a sustainable profit generating engine.
Edit - if you're going to downvote, how about some discussion as to how this comment does not add to the conversation... since I'm sure there was some other reason for the downvote other than not agreeing with me :)
Just having a business plan and making money should not protect you from criticism or absolve behavior detrimental to the general community! Yes, legally Craigslist has no obligations; that's why nobody's litigating. I argue that morally (at least from a utilitarian standpoint), Craigslist does have an obligation to play nice. And so I welcome critical blog posts and bad publicity.
That being said, in this specific case I think that whether or not there is a moral obligation to let a third party scrape and mix-in your data is very debatable (given that Craigslist does not provide an API).
Sure, people should play nice. And some may interpret playing nice as 'don't scrape other people's stuff for your own startup'. Or at least don't be suprised when they get pissed ;)
In reality, private companies are personality driven.
The consumers absolutely have a right to express that they are dissatisfied with the exchange being made.