> I turn off personalisation wherever possible
Think about it: if the ad auction house knows nothing about you, then you'd expect to only get least-common-denominator ads. Everyone has a butt, after all.
Think about it: if the ad auction house knows nothing about you, then you'd expect to only get least-common-denominator ads. Everyone has a butt, after all.
If someone's reading an article about guitars, there's a good bet they'll respond more favorably to a guitar ad than to a picture of someone's ass. Common sense was a casualty in the transition to the internet.
Opinion piece about politics -> advertise a book of the same political leaning
I guarantee, no matter the topic, there's always a more relevant option than someone's ass.
>more relevant option than someone's ass
That's a pretty low bar. I'm not arguing for this kind of ad. I'm only saying that keeping all ads exclusively topical would be highly unprofitable for many categories of information you find on the internet.
>News about crime -> advertise a home security system
That would create some pretty perverse incentives for news organizations to fear monger about local crime (more than usual that is). What could go wrong?