There is a middle around between seeking camaraderie by total bad-mouthing of the executives and singing praises of the management while wagging your tail vigorously.

From the article:

> When you receive a new headcount, you need to prioritize hiring experienced, self-sufficient, autonomous engineers who can tolerate (even better, strive) in high-stress environments and are experienced enough to contribute immediately.

Yeah, such people would be able to spot and smell "this BS" from a mile and trying to sell it to them by re-packaging won't exactly help raise motivation. I would wager that most of them can probably appreciate the truth behind "this is what we are paid to do so we need to do the best we can for what needs to be done" - they are probably exercising that discipline in their personal lives too.