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I don't know of any broader essay about it. You you'll get per-country folklore if you ask specific communities. Probably some will chime in here.

https://en.wikipedia.org/wiki/Drakar_och_Demoner was pretty big in sweden.

And has now come full circle to be played at my table in the US. The new version (under the name Dragonbane for its English version) is published by Free League Publishing and is quite good.

I think at a time Vampire: The Masquerade was the most popular title in Brazil, but D&D eventually won.

Tormenta and Old Dragon are pretty popular as well.

The American market rules supreme. Any setting and/or ruleset popular with Americans will be able to afford much higher production values than its competitors. Those production values in turn attract non-American players.

Oh, so you own a Mercedes-AMG Project One, then? After all, that's the car with the highest production values.

Can you expand on the Japanese context?