This is my experience as well. I talked to a LOT of people after the Snowden debacle (techies and otherwise) and the general attitude was "so what? they aren't using the information for anything bad!" or "I have nothing to hide!" (in this thread, for instance: https://news.ycombinator.com/item?id=41594775)
I think people don't really understand what an enormous sleeping dragon the entire thing is.