'Whether Mr. Achatz’s fans will be similarly loyal remains to be seen. Next will have a highly unusual online-only booking system that sells nonrefundable tickets, rather than accepting reservations. Once a seat for Paris 1906 is bought on line, if the baby sitter cancels or the girlfriend doesn’t feel like going out, it can’t be canceled. It can, however, be sold, scalped or bartered. “We are very interested to see what that secondary market might bring,” said Mr. Kokonas, who devised the system.'
Restaurants that oversell inventory could use a similar tactic but with an auction platform for some of their seats to allow people a chance with last-chance bookings if they're willing to pay. I know I would definitely have considered it when I was heading to Chicago and couldn't get a booking weeks in advance.