I'm not sure what Anthropic is introducing here. I looked at the cookbook code and it's just showing the process of producing said context, but there's no actual change to their API regarding "contextual retrieval".
The one change is prompt caching, introduced a month back, which allows you to very cheaply add better context to individual chunks by providing the entire (long) document as context. Caching is an awesome feature to expose to developers and I don't want to take anything away from that.
However, other than that, the only thing I see introduced is just a cookbook on how to do a particular rag workflow.
As an aside, Cohere may be my favorite API to work with. (no affiliation) Their RAG API is a delight, and unlike anything else provided by other providers. I highly recommend it.