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> For mattresses, the whole industry is a scam.

Pillows as well. Mike Lindell (the My Pillows guy who sank himself with "election manipulation claims") didn't get his fortune from nothing. The markup is insane there as well... if you want decent pillows go to Ikea.

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I'm sure it was marked up still, but the best and last pillow I've ever bought is buckwheat hulls. Basically a fancy sack of grain, but I'd guess procurement was more costly than filler plastic fabrics/foams. It was an immediate cure for neck pain from side sleeping and it's quite cool, too. For me, anything stuffed with fabric is going to be a waste of money anymore.

Eh. I've bought some from a boutique quality down sleeping bag/comforter manufacturer. They've been great and have lasted decades.

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