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Comment by skwee357 | Hacker News Reader

It's both B2C and B2B. And it's a one time payment.

So a marketplace kind of app? (if so, you now have to build two audiences!) Do they self host after the sale? (Friction for b2b side). Is it enterprise (eg high touch sales - leads to long sales cycles)? Pay per post?

At the end of the day, it comes down to marketing and sales. Marketing:

  - Craft the messaging around the pain point you're solving
  - word of mouth
  - advertising (there are different kinds, not just cpc/google adwords: guest posts, external content sites/blogs/channels in your market/demographic, etc)
  - organic search (content marketing - this takes time - AND you have to promote the channels you are publishing too)
  - cold calling

I follow a fee for service financial adviser on YT and they have content marketing down: 2 videos every week and a newsletter. These channels show they understand the needs of their potential customers, demonstrate domain expertise, etc

Thanks, I'll try to work on these points

Why is your SaaS a one-time payment? That's very atypical for SaaS.

Because that's the model that works best, and in-fact that is THE one feature that is different from all other similar products in this market.

I'd be very nervous if somebody told me they will host my business data or otherwise provide a service to me forever for a single time payment. Maybe that's what makes your customers go away.

I think you might need to reevaluate a few premises if you want to succeed.

I would recommend never competing solely on price.

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