I believe it would be much easier to generate public support and curiosity if the data could be made more accessible.
Suppose the research articles explicitly told what URL was used to request the relevant slice of the data, which selectors to use etc. so that Average Joe could download the slice of events investigated (and thus learn how to issue other slices of events) and bulk download them for analysis.
Allow the public to interact with the data and the juices -err- funds will start flowing.
Make it more didactic and less ex cathedra.