Honey, YouTubers are poisoning the kids
trend-mill.com
trend-mill.com
And, that's not even going into the non-tech world where it's 10x worse. Years ago that guy got in trouble for posting a dead body from a forest in Japan but just looking at what's recommended it's clear 90% for the content is just people trying to find some random non-topic and hyping it up.
Checking top recommendations right now
"Should I Buy This Chinook Helicopter? Craziest Barn Find Ever!"
"I Played Fortnite on World’s SMALLEST Keyboards"
"10 NEW Costco Deals You NEED To Buy in September 2024"
"I Bought VINTAGE vs NEW Beauty Products"
"My Daughter Survives WORLD'S TINIEST HOUSE"
I supposed the world was always this way given that there was a market for "World Weekly News" but "at scale" with millions more schlock producers it's horrifiying.
At least it was relegated to the magazine stands and check out line at the grocery market. You had to physically travel to see yet alone obtain a copy. Now it's in your pocket 24/7. Bat boy would be displeased.
It’s not, but the point is that they are typically the most vulnerable group of people. What the author wrote doesn’t imply that the problem is limited to kids.
The dead body guy is Logan Paul, he is doing a collab with MrBeast, it’s in the article.
Same with the shit Mr Beast pulls. Viewers just don't care, the dumber and more extreme the content is, the bigger the audience ultimately becomes.
It was the same with Linus Tech Tips before, completely bogus and amature opinions dressed up by tech bros with lots of noise and people actually watch it. While he lost some of his audience last year on his narcissistic rant, his views seem to have mostly recovered by now. Truly mind blowing.
The ads are generally made by people that have about 30 minutes to form their opinion on the product, and have very little industry experience. (And if they had, they'd quickly leave considering how massively underpaid the staff reportedly is)
But don't take my word, there was a bit of coverage last year after Linus previously mentioned narcissistic rant on the WAN show, where he said only his team is producing benchmarks without reusing previous runs. Which is false, and shows that he's probably the only channel that entertains the idea of doing that for more profit (but the last post is speculation by me)
[0] e.g. "you STILL need a website RIGHT NOW!! (yes, even in 2024)"
edit: just found DeArrow kinda does this - crowdsources titles
Maybe I'm being too generous by assuming there are moderators making the decisions, it's probably an algorithm.
For decades (probably centuries!), the phrase "don't take no for an answer" has always been a common sales technique. If the customer says they aren't interested, you don't necessarily just walk away from the sale. You can continue to try. Why wouldn't they have used that extraordinarily common phrase? The paragraph under the header only ever describes the same concept.
Who thought it was appropriate to negate the "no means no" phrasing that has almost exclusively referred to sexual consent for all recent memory?
Most likely he did it for the same reason any of his video titles are what they are. He's an influencer (or these days, a corporation pretending to be an influencer); he lives and breathes clickbait.
Or browser with uBlock Origin and plugin Unhook, that lets you block recommendations, shorts, trends, autoplay, etc.
It’s even worse than just marketing to kids, it affects their social life and school time.
Also realize you usually had one TV in the house and when mom or dad wanted to watch it was their turn no matter what. Cartoons were limited from ~2-5PM on weekdays and Saturday mornings till noon. Sundays were a wash. You had these small slots where you were captivated then you did other things, usually homework on weekdays or go play with friends on weekends. Even when I got older and got my own TV it was OTA limited with time slots.
Kids dont have that separation anymore. These things live with them 24/7 and they have little if any regulation.
My kids are still far too young for unsupervised YouTube/TV time and are still firmly in the "Bluey or Ms. Rachel" age, but there's already a hardline Mr. Beast ban in my house. Hopefully by the time they're old enough to want that kind of content Mr. Beast is but a memory and YouTube will have much better content controls in place.
Sadly that seems unlikely - and AI-generated content is not going to help.
Beast and so many other YouTubers that target the very malleable 10-13 years are causing brain rot like we've never seen before.
A lot of people seem to genuinely believe that he is really doing good for the world and purely out of good will — these people literally believe what they see on camera and they don’t think twice about why someone would ensure that every act of philanthropy _must_ be on camera (MrBeast has said that on many occasions and even wrote it down).
However, his content is fundamentally uninteresting, and ironically non-addicting. In other words, it's boring, especially after a dozen or so videos. So it doesn't actually appears in my youtube recommendations, which I mercilessly and aggressively curate.
So, the better question is...how do you make these videos feel uninteresting and uninspired?
Never mind the facts that most advertising is toxic sludge that support the generation of internet slops.
YouTube is not a place for children.
Parents used TV as a baby sitter. Parents then used VHS/DVDs as a baby sitter. Parents then used YouTube as a babysitter. It's just the next step on the ladder.
As many flaws as the platform has, Youtube breaks down gatekeepers because anyone can upload a video.
I don't understand how the "think of the children" outrage hasn't spilled over into advertising. Must be good advertising.
To be clear: 4 year olds usually can't count high enough to understand that 100 pennies is akin to one dollar. So as far as being concerned about what they're spending their money on, you're a little early for that worry.
I feel like you already know this though. You're no fool Mike, surely you already knew this, so what's your endgame here? Are you looking for confrontation? Or do you have a better idea?
I’m sure I could make you look like a miserable failure if I spun your resumé hard enough.
The fundamental issue is unmanaged exposure to devices and content does harm to children, and both platforms and content is complicit in it.
Too calm?
Don’t like it? That’s the future people like the author would endorse, and what every legislator is going to try to spin this story to do.
I don’t like MrBeast, I even mispronounced his channel name in my original comment. The authors implicit proposal to fix it though is a trap.
I believe the emotional language is a design choice to lead readers to be more favorable to such a proposal. It has nothing to do with MrBeast specifically.
Surely not; author explicitly brought up the looming ban on kid-focused advertising during kid-waking hours.
For the record, the new trend to shill MrBeast is to pretend to be neutral while you discredit the side against MrBeast more. Most of the time these people have a lot to say about MrBeast even though they say they don’t care or don’t like MrBeast. So…
Try installing and do some search if you have never tried that before. It doesn’t take long before you find predatory content that leads to more predatory content.
Or watch children’s videos.
Too many childrens youtube videos themselves have many, many, addictive elements in them.
Sounds, colors, too many scene changes.
YouTube kids is not delivering on its promise. Youtube and YouTube kids is meant to keep eyeballs.
Shilling shit with lead contamination to kids warrants jail time IMHO. An emotion filled rant text should be the least of his worries in any civilized society.
ERC does claim it.. but with no lab report, no mention of ppb, etc. ERC itself lists no staff or public owner, and does business out of Georgia but flags people in violation of prop65 which is California law.
Their website is mostly dead links and exclusively stock images.
But nowadays? Content theft runs utterly rampant - and I'm not talking about the oh-so-poor multi billion movie conglomerates being the victims here. I'm talking about the countless content farms that get by just 1:1 re-uploading other people's videos. I'm talking about "meme pages" that do just the same, not even bothering to tag the original creators of the stuff they steal. I'm talking about "reaction video" streamers that not just (again) steal other people's content, but often enough drive their rabid fanbase to dogpile upon whomever/whatever they "reacted" upon. All of that driven by the sweet sweet nectar of YouTube Ad revenue sharing.
And that's just the relatively harmless content thieves. Money also drives a lot of other very problematic kinds of YouTubers, especially ever since sponsoring became the norm rather than the exception for those creating high value/effort content: shilling literally dangerous and unsafe supplements, one-shoe-fits-all VPNs promising much but delivering not much to people who don't need them (other than, ironically, to bypass Youtube's geoblocking), even more supplements, cryptocurrencies, various forms of gambling, questionable "mental health" providers that deliver pages upon pages of warnings and horror stories when you just search once for them, scams like "Established Titles" [1]...
Then come all the "pranks" and "challenges" that often enough led to kids and youths injuring themselves in the process [2] (and sometimes unfortunately even killing them such as with the Tide pod challenge [3]), or outright anti-social behavior that got cheered upon by rowdy commenters. Some particularly braindead, ruthless (or however else you want to call them) arseholes exploit homeless people for clicks [6].
And finally, the politics. The alt-right/incel/conspiracy radicalisation funnel has been documented to insane depths [4], but nowadays it seems to have shifted mostly to TikTok [7] as YouTube (finally) took action after widespread media reports [5].
Oh and then the personalities. It sucks that so many streamers - particularly in the German scene [8] - ended up with allegations of all sorts of misconduct. Domestic violence, sexual abuse, grooming of minors in their fan base, the same shit that happens to a lot of stars that got popular as kids, the fame ruins their heads and makes them believe they can get away with anything.
I miss the old Internet, one that was not dominated by people willing to sell out everyone and their dog for clicks and ad revenue. Probably the only YouTuber I can actually still recommend who a) never shilled bullshit in his career and b) still does the same good content he started with is DaveHax. Even Simon's Cat has gone down the drain years ago when every new video turned out to be 75%+ recycled older material...
[1] https://en.wikipedia.org/wiki/Established_Titles
[2] https://www.washingtonpost.com/technology/2019/01/17/youtube...
[3] https://en.wikipedia.org/wiki/Consumption_of_Tide_Pods
[4] https://en.wikipedia.org/wiki/Alt-right_pipeline
[5] https://www.theguardian.com/technology/2017/mar/23/youtube-g...
[6] https://www.vice.com/en/article/homeless-people-are-not-prop...
[7] https://www.tandfonline.com/doi/full/10.1080/1472586X.2023.2...
[8] https://www.ingame.de/news/streaming/streamer-skandale-2022-...
And that was...?
The first video I ever watched on Youtube, in 2005, was a teenager acting goofy in front of the camera.
The second video I ever watched on YouTube, in 2005, was teenagers goofing around a toilet, and I turned it off because I thought they were going to show actual shit in the toilet.
Oh, wait, you said dog shit. That was human shit. My bad.
But, jokes aside, the whole point of YouTube is that anyone can upload anything. There are no gatekeepers. What do you expect? The content was always shit from the beginning; the only thing that's changed is that it turns out that, if you remove the gatekeepers, people will exploit it. (And if you have gatekeepers, the gatekeepers exploit their power.)
Probably around the same time as yours.
> But, jokes aside, the whole point of YouTube is that anyone can upload anything. There are no gatekeepers. What do you expect? The content was always shit from the beginning; the only thing that's changed is that it turns out that, if you remove the gatekeepers, people will exploit it. (And if you have gatekeepers, the gatekeepers exploit their power.)
Well there are gatekeepers: moderation! It's one thing during the beginning of YouTube... but honestly, YouTube could and should go and detect viral trends (they do it anyway to present to users) and moderate stuff that's dangerous.
I agree, but that's easier said than done. At a certain point it costs money to pay someone to watch all the popular videos. (It's very clear that this isn't something that can be 100% AI, although I'm sure AI could help to some degree.)
I am sure they could afford paying a couple hundred people with fluency in popular languages to do actual content moderation instead of abusing the general public to notice stuff going bad and press/courts as support system.
That will only scratch the surface. There are way more videos to watch than that; and way more dangerous videos.
To put it in perspective: I pay $22 / month for a family plan. That pays for 0.5 / 4 hours of labor, depending on who/where you hire. We probably watch 40+ hours of Youtube a month.
In contrast, "in the olden days" when TV only had a few channels, you betcha someone was carefully choosing what went out over the airwaves.
So think more critically about numbers here: There's no way "a couple hundred people" can police Youtube. The economics don't make sense.
This is a short sighted and unaware comment.
It starts with desire.
And carrying it regardless of whether there is money or not.
And what the feeling of lack in an impressionable child can do.
The fundamental issue is unmanaged exposure to devices and content does harm to children.
"I can surround your child with dangerous unhealthy things and do my best to corrupt and poison them, there should be no limit to this behavior whatsoever because if I succeed it's your fault for being bad parents! All you have to do is say no, it's not like it's my full time job to make end-runs around you with the aid of behavioral science and psychology and a budget, no no no guiding your children morally is as simple as saying no once, are you too stupid and lazy to do that?".
"Parents should just say no" is another extreme.
I would put money on the best solution being somewhere between those two extremes.
splwjs says that corporations have the responsibility because they spend billions on psychological manipulation campaigns.
Your view of the world lacks much nuance.