About 4 months ago when I launched Modern Realty, it was at discount. However, what comes with a product branded at a discount product is people aggressively questioning our quality and services all the time. Also, we would get lots of potential clients who would try and push our prices even lower. We don't have any of these problems at full price, and people have a significantly higher presumption of our services out the gate.

We have similar real estate insurance to real estate agents. Agents make mistakes describing property all the time - we make mistakes, but fewer than the an agent.