Americans might be more familiar with FAO Schwartz, an iconic, up-market toy store formerly with a flagship in New York City on Fifth Avenue, which featured in several films including Big (starring Tom Hanks).
The company has been through several ownership changes and bankruptcy in the past quarter century, and was at one point in fact owned by Toys "R" Us. Since 2016 it's been owned by ThreeSixty Group, of which also presently owns Sharper Image and Vornado.