* I search a keyword * I see a google result * I see the keyword IN THE PREVIEW on Google * I click on the link * No keyword
And this isn't hidden SEO spam stuff, it was literally removed. The cache doesn't match the live result.
No recourse.
At the time Google had indexed that page, the article preview you were looking for was maybe on page 5 of that index, but by the time you're arriving, it might have moved to page 11 because of all the additional content that got added since then.
With online shops it's even worse, because there items get both added and possibly removed again, plus the default ordering usually isn't strictly chronologically but some sort of popularity-based or whatever algorithm, so something that originally was indexed on page 5 of the catalogue might by now be on page 2 or on page 12 or it might have been dropped from the inventory altogether.