Double dipping with adverts is the way. Amazon, Spotify, dropped them all after they started pushing adverts as well as getting their monthly cost. It's not new -- cable/sky TV was exactly the same (although sky one was the other way round - started with adverts, then added a subscription fee in 1993 [0])

The far bigger problem is that the majority of people accept adverts. They don't consider them a cost. Last time I got a yellow cab in New York it was adverts on a TV screen in the back. I get ubers if I need a cab now.

The future of adverts was accurately predicted in idiocracy [1], and of course Futurama had comentary on this a quarter of a century ago [2]

[0] https://www.youtube.com/watch?v=3e6XNcDu5fM

[1] https://youtu.be/hj7c0J_V1L8?si=exc_Zsgx07psBMS1&t=5

[2] https://www.youtube.com/watch?v=XPGgTy5YJ-g