> If you're running your business to extract value from people rather than to create community with them, you're a bad person.

I run a restaurant with the same idea - we pay our staff way more than anyone else is outside the Michelin places for example.

Still, you might be a bad person if you're running an exploitative business, but very likely the system will reward that kind of person more than you or I. In fact I find it difficult to compete with those sorts of people because they get away with it and make more money so can do more marketing, expand more aggressively etc. The classic annoyance I face is other restaurants in the area giving away free french fries for a 5 star review on Google maps.

Now there are customers who spot the fraudulent review restaurants and come to ours instead, and the discerning customer is our market segment anyway (we do many other things that normies would miss but discerning customers notice and reward with their loyalty) but a restaurant lives and dies on the whims of hordes of normie customers that are delighted to get free fries and don't mind creating a Google account for the first time in their lives to get'm.