Title it in any other format and people will say it is clickbait.
I wonder about the practical reason this occurs but I suspect the reality for a given individual could range from being an impatient reader to encountering a poorly-written article. I also wonder how the perception would differ (not trying to start a debate, just noting a thought) if the title here included the "Why" from the title there since, at least in this case, the article does a decent job of answering the question: they don't want to appear as spies.
It's always clickbait. If the title was your suggestion, someone else would say it's clickbait because spies are somewhat like the movies.