It comes off as a luxury hotel website, or one of those 'ooh la la' HGTV tv shows where they show you cool, abstract homes you'll never live in. This is a good thing.
To the topic of site speed, is it really an issue to non-web-geeks? Do normal users of the web really know what a slow website is? Anyone know of studies or stats on what an average internet user considers is a slow page?
UPDATED
The website has done a good enough job of convincing me this is a legit service where it's customers are happy. I've decided to give AirBnB a shot. Going to plan a trip utilizing their services this evening. Wish me luck.