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I “rented” a movie on Apple TV last night. I’m quite confident I won’t be paying again in 30 days :)

That is good reason to not use "rent" because it is already used in industry for short fixed-term rental.

The button should say rent: 1 day or 7 days or “until we choose to no longer give you access”.

It should say "rent product and purchase accompanying one-time and recurring services".