I will concede that my remark about a “smear campaign” is worthless or detrimental to the discussion.
1. The author claims dozens of other companies behave similarly and claims that Matt has not taken any action against them. However, the author makes no claim of what level of contribution to WordPress, cost to Wordpress.org, or any contractual agreements those companies may have with WordPress entities. Multiple companies do pay for trademark licenses. Scale is also an important factor here. Estimates are in the hundreds of millions of revenue for WP Engine. They are one of the largest companies in the ecosystem, of course they should be contributing more than smaller players.
2. The author claims that Matt attempted “extortion” and refused to give WP Engine more time to address his demands. It does seem true that Matt refused to give them more time. However, Matt claims this conversation has been going on for more than a year. A deadline seems appropriate if your counterparty keeps delaying.
3. The author claims that trademark confusion between WordPress and WP Engine is an unfounded concern, citing confusion Shopify and Spotify. This is ludicrous on its face, those companies serve completely different market needs, compared to the WP Engine literally offering the product produced by the trademark holder. The author claims that WordPress.com and WordPress.org is confusing the trademark, but doesn’t state whether WordPress.com has a license to use the trademark.
4. The author claims that Matt’s dissatisfaction with WP Engine’s contribution is unreasonable because there aren’t terms and conditions or a contract. This is missing the point entirely. The point is that good members of the community shouldn’t need to be forced to contribute. If they want to play by the letter of the law, Matt isn’t obligated to provide the free services that their business relies on, just as they aren’t obligated to give back. It cuts both ways, and if they won’t operate in good faith, it is self destructive to continue to enable them.
I’m out of energy to continue, so I’ll stop here.