I’ve used generative AI to help with writing documents and code. I think it’s fun for creating and modifying images. As someone with no creative talent, Photoshop has been quite fun to use.
But frankly, AI is completely useless in almost every way I see it implemented. I cannot see my grandparents, my mom, or my brother use it for anything practical. Everyone’s rushing to flesh out an investor slide deck without taking a moment to think: “but how can this actually be used in someone’s day-to-day”
I’ve enjoyed Apple’s extremely conservative approach so far — they’ve kept it mostly practical.
For example, let’s take the photos app. Just being able to search for “(dogs name) lake” and having images of my dog near a lake is day-to-day useful.
Another example is their introduction of writing tools to proofread blocks of text. My parents already use Spellcheck and Grammar check, this feels like the next step up.
Compare this to Samsung who took the SV Venture-Fund-appeal-style route and blasted “AI” everywhere they can call a function or put a button. Or Microsoft, who’s Copilot story is focused on imprinting keys on keyboards without answering “how does this help the end user”
This hype around AI is gaudy. Nearly every implementation feels cheap, half-baked, and obnoxious. If Apple’s skepticism of implementing AI so far is “late”, late is not a bad thing at all as an end user.
(All that said, Genmoji looks incredibly stupid and I’m wondering what they were thinking with this…)