1. Tight targeting of your users in an AB test. This can be through proper exposure logging, or aiming at users down-funnel if you’re actually running a down-funnel experiment. If your new iOS and Android feature is going to be launched separately, then separate the experiments.
2. Making sure your experiment runs in 7-day increments. Averaging out weekly seasonality can be important in reducing variance but also ensures your results accurately predict the effect of a full rollout.
Everything mentioned in this article, including stratified sampling and CUPED are available, out-of-the-box on Statsig. Disclaimer: I’m the founder, and this response was shared by our DS Lead.