It’s game theory. AWS would do the same thing by pitting teams against each other internally. Often times, we would have multiple products doing the same exact thing but slightly differentiated. Of course AWS claims to not deprecate services but they would resource the successful service team and PIP everyone out of the unsuccessful team and bring it back to a skeleton crew. If you wonder why the AWS Product offerings are so F'd and inconsistent it's because of them using management techniques like this.