I think this is a direct competitor to the recently re-launched Cue, but with perhaps better integration with things like Glass.

I'm eager to see how the Cue/Greplin team aim to address this shot across the bow, and having never used either, if there's something distinctly different about them that migh encourage me to use both (or Cue vs Now).

Interesting to see two such complete implementations of 'day-planning' hit so closely to each other.