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Comment by keiferski | Hacker News Reader

This is all good advice but realistically you can probably skip the random social media sites and just do email and YouTube. Email is much, much better than pretty much any social network.

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Email? Outside of the older crowd, I don't know anyone that actively uses email for anything. So many people in my life are surprised when my wife and I use email for anything. Tech/business/academic might hit some ok % with email, but outside of that I'd doubt you'd get to 1% of your potential audience.

Email is generally considered the best channel in the marketing industry. It’s absolutely not just something for old people.

That's because the "marketing industry" is filled with those using emails. It is absolutely just for old people at this point.

>Email? Outside of the older crowd, I don't know anyone that actively uses email for anything.

This, it's surprising and somewhat annoying, but people ~20ish and younger pretty much just don't use email.

Somehow you will need to reach people, at least initially, though. They don't magically appear on your mailing list.

Mail lists go far, but retweets go wide. Different tools for different purposes.

Sure, but in my experience it's better to have 1000 solid email subscribers than have your tweet seen by 100k people. Even moreso for something like TikTok, where you can get millions of views but capitalize on virtually none of them.

Email has the problem though that Gmail suddenly in one fell swoop blackhole you for 80% of your readers.

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