Apple killed new social apps. What's the value of a social graph nowadays? Most of the big social media platforms like instagram and facebook that used to present you content based on your friends, now present general content from anyone a la tiktok, and users like it better based on time spent on the app. People interact with their friends via messaging apps. It's not clear to me how a new social media app could use a social graph in a new interesting way.

At the same time, I can't help but think that this practice buys lock in for Apple in some way in the form of potentially new iphone features. And it's just veiled as a pro consumer privacy measure.

Time will tell.